Cookie Policy — Leonardo Power

1. Change your choice

Whatever you picked, you can pick again. Nothing is remembered longer than twelve months — after that we ask you afresh.

2. What a cookie is

A cookie is a small file a website asks your browser to keep, so that something can be remembered between one page and the next. Some are essential — without them a shopping basket would empty every time you clicked. Others exist to count visitors, or to let an advertiser recognise you on another site later.

The rules in the UK (PECR, alongside UK GDPR) say the essential ones are fine, and everything else needs your permission first. That is why you saw a banner before anything measured or advertised.

This page also covers local storage, which does the same job by a different mechanism. We've listed those too rather than hide behind the word “cookie”.

3. What we set anyway

These are strictly necessary: the site cannot do its job without them, and they carry no advertising and no tracking. They stay on your device and are never sent to anyone else.

Strictly necessary — no consent required
Name	Type	What it does	How long
`lp-consent`	Local storage	Remembers the cookie choice you made on this page, so we don't ask again on every visit — and so we can prove what you chose.	12 months
`lp-palette`	Local storage	Remembers which colour scheme you picked with the switcher, so the site looks the same when you come back.	Until you clear it

Our host, Vercel, may also set a short-lived cookie to keep the site secure and route your request to the nearest server. It doesn't identify you and isn't used for advertising.

4. What we set only if you agree

None of the following exist on your device unless you switched the relevant group on. If you declined, the scripts that would set them were never loaded.

Measurement

Measurement — only with consent
Name	Set by	What it does	How long
`_ga`	Google Analytics	Tells one browser apart from another so visits can be counted without counting you twice	Up to 2 years
`_ga_<ID>`	Google Analytics	Keeps track of a single visit — which pages, in what order, for how long	Up to 2 years

Advertising

We advertise on Google, on Meta (Facebook and Instagram) and on TikTok. These let those platforms recognise this browser, so we can tell which ads actually brought someone here, and stop paying to show the same ad to someone who has already visited.

Advertising — only with consent
Name	Set by	What it does	How long
`_gcl_au`	Google Ads	Links a click on one of our ads to what you did afterwards, so we know which ads work	90 days
`_fbp`	Meta Pixel	Identifies this browser to Meta so our ads can be measured and shown to people like you	90 days
`fr`	Meta, on facebook.com	Delivers and measures ads across Meta's own platforms	90 days
`_ttp`, `_tt_enable_cookie`	TikTok Pixel	Measures whether a TikTok ad led to a visit, and builds audiences for future ads	Up to 13 months

Names and lifetimes are those the platforms publish, and they change them from time to time without telling us. If you find one on this site that isn't listed here, tell us and we'll either explain it or remove it.

5. Not cookies, but worth knowing

Google Fonts. The typefaces are served by Google, so Google receives your IP address when a page loads. This happens before any cookie choice because it's part of drawing the page. No cookie is set by it.
The booking diary and the checkout. “Book a 30-minute call”, and paying for a package, both take you to a page run by LeadConnector (HighLevel) on their own domain — with Stripe handling the card at the checkout. Those pages set their own cookies under their own rules. Nothing is set here until you go there.
The forms and the assistant. What you type goes to our CRM. That's not a cookie — it's you deliberately telling us something — and it's covered in the privacy policy.
Server logs. Our host records requests, including IP addresses, to keep the site up and defend it. No cookie involved, and we can't switch it off any more than you can stop a postman seeing an address.

6. How consent works here

Off by default. Measurement and advertising start denied. The tags aren't loaded, so nothing can quietly fire while you decide.
Refusing is as easy as accepting. “Reject all” sits next to “Accept all” in the same size button. It is not hidden behind a second screen.
Google Consent Mode v2. If you accept advertising, your consent travels with the Google tag. If you don't, Google receives no advertising identifiers from you at all.
Global Privacy Control. If your browser sends a GPC signal, we treat it as a refusal and don't show the banner. You can still turn things on deliberately.
Withdrawing is one click, from the button in section 1 or the “Cookie settings” link in the footer of every page. Withdrawing stops any further collection; it can't undo what was collected while consent was in place.

7. Controlling cookies yourself

Your browser can block or delete cookies regardless of what any website asks for. Blocking everything will break things on many sites — including, sometimes, the mechanism that remembers you said no.

8. Opting out at Google, Meta and TikTok

Refusing here stops us sending anything to them from this site. To control what those platforms do with you generally, go to the source:

Google — My Ad Centre
Meta — ad preferences
TikTok — privacy settings and policy
Your Online Choices — one page, a lot of networks

9. Changes

If we add a tool that sets a cookie, this table gets a new row and the version at the top changes before the tool goes live — not after. If the change is significant we'll ask for your consent again rather than assume the old answer still covers it.

Questions: hello@leonardopower.com.